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Theatrical Marketing Solutions.
Told in JEST.

Schedule your free 30-minute consultation.

All your marketing needs met.
All in one place.

Strategic Marketing

AD PLACEMENTS ACROSS DIGITAL AND IN PERSON PLATFORMS

Intentionally create assets for each stage of the marketing funnel and place them in front of prospective ticket-buyers at times they are most likely to convert

Branding

BRAND IDENTITY

Create a visual and tonal identity for the production to be used across all marketing channels

Social Media

DEVELOP SOCIAL STRATEGY

Create a social media strategy and work with production team on implementing

Targeting

CUSTOMER PROFILE

Create profiles of the production's target audiences based on demographics, psychographics, geographics, and behavior to strategically segment and target the right people

Analytics

THOROUGH KPI REPORTING

Track Key Performance Indicators weekly and adjust marketing strategy to increase efficacy and lower cost per result

Proven Off-Broadway success.

Hi, I'm Jeffrey Schmelkin.

I earned my Master's Degree in Performing Arts Administration with a focus in Theatrical Marketing from New York University. My Master's Thesis, titled "Utilizing Digital Marketing to Increase Accessibility to and Diversity of the Theatre: A Framework for Performing Arts Marketers," showcases my expertise in leveraging digital tools to broaden theatre audiences.

Currently, I serve as the Director of Marketing at The Theater Center, an Off-Broadway theater complex located in the heart of New York's Theater District. In this role, I develop, implement, and execute strategic marketing plans across both paid and owned channels, create and maintain partnerships, conduct market research, and oversee the marketing budget for five Off-Broadway shows. My efforts have led to a 74% increase in revenue since I assumed the position. Additionally, during my time in this position, I have become a member of the Off-Broadway League.

I also offer my expertise as a freelance marketer through my company, JES Theatrical, LLC (d.b.a. JEST Marketing). With a proven track record of increasing revenue and driving audience engagement, I am well-equipped to help your Off-Broadway show achieve its marketing goals. My strategic approach, coupled with my in-depth understanding of the theatrical landscape, ensures effective and impactful marketing solutions tailored to your production's unique needs.